COVID-19 and the Insurance Industry: Why a Gender-Sensitive Response Matters

Women play key roles in their homes, communities, and businesses. If insurers develop targeted approaches and products for women, they have the potential to earn up to $1.7 trillion by 2030. They can also help increase women’s understanding and willingness to buy insurance products to better protect their families or the companies women own or operate.

The COVID-19 crisis poses new challenges for women and insurers. This guidance note highlights best practices from insurance companies on how they can support female employees, customers, and agents during the pandemic. The publication also explains how women can contribute to the success of the insurance industry and how insurers can better engage with them during the crisis.