The Power of Women’s Market Data: A How-to Guide

Bankers fully understand the value of data in generating business insights and making informed decisions, yet, many banks struggle to disaggregate their data by sex. Without this data, banks are missing out on key insights to assess customer behavior or measure business performance more effectively. This In Brief was compiled based on the experiences of 11 GBA members and partners as a practical guide to support banks that are looking to start disaggregating their data by sex, or those looking to improve their current practices.

This how-to guide was based on the learnings and best practices shared by GBA Women’s Market Data
Working Group members. Monthly group and individual calls were held in 2015 to discuss challenges,
opportunities and lessons learned around the collection and use of banking data.