The Women’s Market for Insurance: An Emerging Business Opportunity

As the appetite of women worldwide for formal risk mitigation solutions continues to grow, a strong business cases emerging for insurance companies and banks to deliver tailored insurance solutions to the Women’s Market.Understanding the financial needs of their Women’s Market customers, several Global Banking Alliance for Women(GBA) members are already integrating insurance as part of their holistic value propositions for women. ThisInBriefexplores the experiences of 12 GBA members and partners who participated in the GBA Women’s Market for InsuranceWorking Group to assess the business opportunity and share best practices over an eight-month period in 2017. TheMicroInsurance Centre at Milliman provided expertise and facilitated the Working Group